I played a key role in designing critical branding elements for Waters’ launch of their latest product, the Alliance iS. I developed a range of visual assets, including stickers, gifs, and short animations to help bring the brand personality to life. My work was focused on creating bold and differentiated designs that communicated the product’s innovative features to scientists and lab operators. These elements were carefully crafted to align with the updated Waters corporate identity.
Agency: Conran Design Group
Creative Director: Ben Solomon
Jr. Art Director: Katelyn Loucas
