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For the 2024 ERS Congress in Vienna, I developed a series of sponsorship ads to drive HCPs to the Dupixent booth and raise awareness of the ‘Now Approved’ COPD indication. I created eight print-ready mechanical files for various OOH, including restaurant railings, seating cubes, expo link glass walls, mall banners and static exhibition screens. My work provided a strong foundation for continued conceptual development during the pre-launch phase of our campaign.

Agency: Havas Lynx New York
Creative Director: Kris Koerner
Art Director: Katelyn Loucas

Seating Cube—Branded “CAN” Campaign





Restaurant Railing Ad Panels—Branded ‘Now Approved’ Campaign



Static Exhibition Screen—Branded ‘Now Approved’ Campaign


Expo Link Glass Walls—Branded ‘Now Approved’ Campaign