I designed a series of OOH advertisements for the PrEP teaser campaign that ran across key markets during Pride Month. We later adapted these assets for our booth at USCHA, the largest annual event for the HIV community. The goal of this unbranded campaign effort was to drive awareness for the newest PrEP innovation. We focused on embracing the new generation of PrEP treatments and the strength of a long acting injectable, emphasizing the emotional and functional benefits of switching to Apretude.
This multi-channel execution resulted in over 50 million impressions during its run.
Agency: Jacques New York
Creative Directors: John Rea & Kurt Nossan
Jr. Art Director: Katelyn Loucas
