https://katelynloucas.com Katelyn Loucas Sat, 01 Mar 2025 02:02:06 +0000 https://katelynloucas.com en https://katelynloucas.com/PrEP-Teaser-Campaign Tue, 25 Feb 2025 15:20:15 +0000 Katelyn Loucas https://katelynloucas.com/PrEP-Teaser-Campaign I designed a series of OOH advertisements for the PrEP teaser campaign that ran across key markets during Pride Month. We later adapted these assets for our booth at USCHA, the largest annual event for the HIV community. The goal of this unbranded campaign effort was to drive awareness for the newest PrEP innovation. We focused on embracing the new generation of PrEP treatments and the strength of a long acting injectable, emphasizing the emotional and functional benefits of switching to Apretude. This multi-channel execution resulted in over 50 million impressions during its run. Agency: Jacques New YorkCreative Directors: John Rea &amp; Kurt NossanJr. Art Director: Katelyn Loucas <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f81f5c513dfa536042c2eb0871a1b3635416729c198cf9978cc55a4ec137c32d/SS1200470_TN1199998_HVUADVT220039_Digital_OOH_CAM1_Submission_P3_approved_review_Page_9.png" data-mid="227233899" border="0" src="https://freight.cargo.site/w/1000/i/f81f5c513dfa536042c2eb0871a1b3635416729c198cf9978cc55a4ec137c32d/SS1200470_TN1199998_HVUADVT220039_Digital_OOH_CAM1_Submission_P3_approved_review_Page_9.png" /><img width="4104" height="216" width_o="4104" height_o="216" data-src="https://freight.cargo.site/t/original/i/58a1227c15348c708b6fcd1a5892eef39b63de706495057bfbb38d7308309557/TN1208580_PrEP_USCHAIndoorDigitalScreen_v2.png" data-mid="227247656" border="0" src="https://freight.cargo.site/w/1000/i/58a1227c15348c708b6fcd1a5892eef39b63de706495057bfbb38d7308309557/TN1208580_PrEP_USCHAIndoorDigitalScreen_v2.png" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/14dedee005c60e79b7d8a093ecf2202c09a4cd1fb509b8f29d9471fbdd6c4da8/SS1200470_TN1199998_HVUADVT220039_Digital_OOH_CAM1_Submission_P3_approved_review_Page_5.png" data-mid="227239813" border="0" src="https://freight.cargo.site/w/1000/i/14dedee005c60e79b7d8a093ecf2202c09a4cd1fb509b8f29d9471fbdd6c4da8/SS1200470_TN1199998_HVUADVT220039_Digital_OOH_CAM1_Submission_P3_approved_review_Page_5.png" /> <img width="4104" height="216" width_o="4104" height_o="216" data-src="https://freight.cargo.site/t/original/i/dd5482579ac975cdffe829f987832903d182c43c4d1dab2cc260a82ef4720054/TN1208580_PrEP_USCHAIndoorDigitalScreen_v22.png" data-mid="227247654" border="0" src="https://freight.cargo.site/w/1000/i/dd5482579ac975cdffe829f987832903d182c43c4d1dab2cc260a82ef4720054/TN1208580_PrEP_USCHAIndoorDigitalScreen_v22.png" /> <img width="2334" height="1112" width_o="2334" height_o="1112" data-src="https://freight.cargo.site/t/original/i/7ecd34d5440bbc8d983365611e68e2dab0f80d708b5510dcf84f4afdb5ea07f1/SS1200470_TN1199998_HVUADVT220039_Digital_OOH_CAM1_Submission_P3_approved_review_Page_4.png" data-mid="227240140" border="0" src="https://freight.cargo.site/w/1000/i/7ecd34d5440bbc8d983365611e68e2dab0f80d708b5510dcf84f4afdb5ea07f1/SS1200470_TN1199998_HVUADVT220039_Digital_OOH_CAM1_Submission_P3_approved_review_Page_4.png" /> <img width="4800" height="6000" width_o="4800" height_o="6000" data-src="https://freight.cargo.site/t/original/i/cf3f289d2c632ddbe63c134f3ebd33162831c55c5eac63516719bebd56f5170a/TN1208580_PrEP_USCHAOutdoorDigitalScreensVertical_v43.png" data-mid="227240416" border="0" src="https://freight.cargo.site/w/1000/i/cf3f289d2c632ddbe63c134f3ebd33162831c55c5eac63516719bebd56f5170a/TN1208580_PrEP_USCHAOutdoorDigitalScreensVertical_v43.png" /> <img width="4800" height="6000" width_o="4800" height_o="6000" data-src="https://freight.cargo.site/t/original/i/3f59fe4cfcd822ec90946a82a8a1b71df32f02ed2ca02c7fbf41c10a13e117cf/TN1208580_PrEP_USCHAOutdoorDigitalScreensVertical_v45.png" data-mid="227247466" border="0" src="https://freight.cargo.site/w/1000/i/3f59fe4cfcd822ec90946a82a8a1b71df32f02ed2ca02c7fbf41c10a13e117cf/TN1208580_PrEP_USCHAOutdoorDigitalScreensVertical_v45.png" /> <img width="4800" height="6000" width_o="4800" height_o="6000" data-src="https://freight.cargo.site/t/original/i/e9392fff41e83da3b1e508f62fdd37e6d56218be7dbb1b6d861148b1286ec75a/TN1208580_PrEP_USCHAOutdoorDigitalScreensVertical_v4.png" data-mid="227247467" border="0" src="https://freight.cargo.site/w/1000/i/e9392fff41e83da3b1e508f62fdd37e6d56218be7dbb1b6d861148b1286ec75a/TN1208580_PrEP_USCHAOutdoorDigitalScreensVertical_v4.png" /> https://katelynloucas.com/Harper-s-Magazine Sun, 24 Apr 2022 07:22:37 +0000 Katelyn Loucas https://katelynloucas.com/Harper-s-Magazine When prompted to redesign Harper’s Magazine, the oldest general interest monthly magazine in America, I wanted to completely change their identity to focus on their greatest feature: telling it how it is, straight up. I created a type-based design system to highlight the magazine’s informative nature for new issues to come. 2023 Graphis New Talent Awards; Honorable Mention <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/40188b4ecfd6af305c049de97e59187e4e1b052171990f250632f422d998c561/HARPERS-MAG--1.jpg" data-mid="140499300" border="0" src="https://freight.cargo.site/w/1000/i/40188b4ecfd6af305c049de97e59187e4e1b052171990f250632f422d998c561/HARPERS-MAG--1.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/eb2500627633dd9cf64be1b289592ea55446fc91b752485eea225d1824d647a7/HARPERS-MAG--2.jpg" data-mid="140499301" border="0" src="https://freight.cargo.site/w/1000/i/eb2500627633dd9cf64be1b289592ea55446fc91b752485eea225d1824d647a7/HARPERS-MAG--2.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/fbba7e74337db080fbb1f75d8fda042e6b1fe084ead0dce2f5426af4fbaae7ea/HARPERS-MAG--3.jpg" data-mid="140499302" border="0" src="https://freight.cargo.site/w/1000/i/fbba7e74337db080fbb1f75d8fda042e6b1fe084ead0dce2f5426af4fbaae7ea/HARPERS-MAG--3.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/fc9555a7f9b3edbed4148cec5dcffb95cd42608da3efaccb26d6eed1e3d29fe8/HARPERS-MAG--4.jpg" data-mid="140499303" border="0" src="https://freight.cargo.site/w/1000/i/fc9555a7f9b3edbed4148cec5dcffb95cd42608da3efaccb26d6eed1e3d29fe8/HARPERS-MAG--4.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/5665c2368b6283e9cae4aa05adde85617793b69b1500d627316c724a9f9d3726/HARPERS-MAG--5.jpg" data-mid="140499304" border="0" src="https://freight.cargo.site/w/1000/i/5665c2368b6283e9cae4aa05adde85617793b69b1500d627316c724a9f9d3726/HARPERS-MAG--5.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/5ce664ac73fe71e57e057615882068fe891069738e4447ee2a206f0be38f8db1/HARPERS--6.png" data-mid="140509594" border="0" src="https://freight.cargo.site/w/1000/i/5ce664ac73fe71e57e057615882068fe891069738e4447ee2a206f0be38f8db1/HARPERS--6.png" /> <img width="4800" height="3300" width_o="4800" height_o="3300" data-src="https://freight.cargo.site/t/original/i/dfe00f1e7bdd93aee746f448dde2d552e2f6fe00496a37b4150a1b0d0056aa6f/HARPERS-MAG--6.jpg" data-mid="140499305" border="0" src="https://freight.cargo.site/w/1000/i/dfe00f1e7bdd93aee746f448dde2d552e2f6fe00496a37b4150a1b0d0056aa6f/HARPERS-MAG--6.jpg" /> https://katelynloucas.com/Dead-Flower-Delivery Sun, 24 Apr 2022 07:22:37 +0000 Katelyn Loucas https://katelynloucas.com/Dead-Flower-Delivery Originally conceived during a brainstorming session aimed at reimagining the concept of a flower shop, I created a dead flower delivery service; an unconventional way to honor the emotional weight and symbolism they carry. The branding, though vibrant and celebratory, is rooted in the somber elegance of tombstone engravings, creating a powerful fusion of life and death that challenges traditional notions of beauty and remembrance.&nbsp; <img width="1920" height="1282" width_o="1920" height_o="1282" data-src="https://freight.cargo.site/t/original/i/e32dbe9fc82e494fe850a98deb463ffbdb4791b1cb17036bd57b830b8d1e6a8f/mockup-of-a-carton-box-placed-on-a-customizable-surface-2574-el1.png" data-mid="140498977" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e32dbe9fc82e494fe850a98deb463ffbdb4791b1cb17036bd57b830b8d1e6a8f/mockup-of-a-carton-box-placed-on-a-customizable-surface-2574-el1.png" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/bd0e41b1514e1dfbd576121f068e156c6b7fe844383d0c4619209075812c7b60/Portfolio-2022.jpg" data-mid="140499172" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bd0e41b1514e1dfbd576121f068e156c6b7fe844383d0c4619209075812c7b60/Portfolio-2022.jpg" /><img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/d959d927304b92520364412408ac72c94740fe2cc3c5665bcca299d8106f71f4/DFD--2.jpg" data-mid="140498979" border="0" src="https://freight.cargo.site/w/1000/i/d959d927304b92520364412408ac72c94740fe2cc3c5665bcca299d8106f71f4/DFD--2.jpg" /><img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6d549d28ff7ee7f4f7880b412b3c9a93f984d58c58835ee196bf41eb386a55e6/DFD--3.jpg" data-mid="140498980" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6d549d28ff7ee7f4f7880b412b3c9a93f984d58c58835ee196bf41eb386a55e6/DFD--3.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/37573c834c5b00db22ff3be9506fb1937217a231fef5800383e9d1de3a7a1152/WHITE-WEBSITE.png" data-mid="140499028" border="0" src="https://freight.cargo.site/w/1000/i/37573c834c5b00db22ff3be9506fb1937217a231fef5800383e9d1de3a7a1152/WHITE-WEBSITE.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2562a6de62a0825bc82b09db084f293c563900fe9324c2a71a55bf72e7cae92c/DFD--4.jpg" data-mid="140498987" border="0" src="https://freight.cargo.site/w/1000/i/2562a6de62a0825bc82b09db084f293c563900fe9324c2a71a55bf72e7cae92c/DFD--4.jpg" /> https://katelynloucas.com/Alliance-iS Wed, 26 Feb 2025 21:35:21 +0000 Katelyn Loucas https://katelynloucas.com/Alliance-iS I played a key role in designing critical branding elements for Waters’ launch of their latest product, the Alliance iS. I developed a range of visual assets, including stickers, gifs, and short animations to help bring the brand personality to life. My work was focused on creating bold and differentiated designs that communicated the product’s innovative features to scientists and lab operators. These elements were carefully crafted to align with the updated Waters corporate identity. Agency: Conran Design Group Creative Director: Ben Solomon Jr. Art Director: Katelyn Loucas <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e55ff44a31a0ffffe18c21ec03d84fa4e2884870402c9b995d4b92c7afb9dc8/Idea-Loading-Individual-Sticker.gif" data-mid="227405739" border="0" src="https://freight.cargo.site/w/1000/i/5e55ff44a31a0ffffe18c21ec03d84fa4e2884870402c9b995d4b92c7afb9dc8/Idea-Loading-Individual-Sticker.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/60ebebb159e0d08e7149f79bd53885357f8c8c01ea214a2ebb143262926ef461/iS_Smiley-Sticker.gif" data-mid="227404808" border="0" src="https://freight.cargo.site/w/1000/i/60ebebb159e0d08e7149f79bd53885357f8c8c01ea214a2ebb143262926ef461/iS_Smiley-Sticker.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d7be60ae295d313a8be0ea316e0e69af57c1f4d84f6a445d7256dc77795a308/Science-Sticker.gif" data-mid="227404876" border="0" src="https://freight.cargo.site/w/1000/i/4d7be60ae295d313a8be0ea316e0e69af57c1f4d84f6a445d7256dc77795a308/Science-Sticker.gif" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c0e307bcd721f5839b16bb53cf6d7b7d87fe15e289c083ddae4931ecf4e8870d/Updated-2_Alliance-iS_Social-07.png" data-mid="227404813" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c0e307bcd721f5839b16bb53cf6d7b7d87fe15e289c083ddae4931ecf4e8870d/Updated-2_Alliance-iS_Social-07.png" /> <img width="1400" height="1065" width_o="1400" height_o="1065" data-src="https://freight.cargo.site/t/original/i/e3d301df977ded9151244f22e039db6db26857baf279af6c527f23e242da0c59/Alliance_All-Stickers-Comp.gif" data-mid="227404756" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e3d301df977ded9151244f22e039db6db26857baf279af6c527f23e242da0c59/Alliance_All-Stickers-Comp.gif" /> https://katelynloucas.com/Akashinga-Rebrand Sat, 01 Mar 2025 02:02:06 +0000 Katelyn Loucas https://katelynloucas.com/Akashinga-Rebrand Originally named the International Anti-Poaching Foundation (IAPF), Akashinga is a pioneering conservation organization that empowers women to lead the fight for wildlife and habitat protection. Our rebrand’s primary goal was to emphasize the women’s strongest trait—their natural instinct to protect. To capture this essence, we suggested the name "Akashinga," meaning "The Brave Ones" in Shona, their native language. The new name, along with the refreshed look and feel, was crafted to reflect the bravery, strength, and protective qualities at the heart of their identity. Agency: Conran Design Group Creative Director: Ben Solomon Jr. Art Director: Katelyn Loucas <img width="3209" height="2391" width_o="3209" height_o="2391" data-src="https://freight.cargo.site/t/original/i/27b3f6fe8620318cc92fc6e0dacab5d0404f0b5ce1ede79bf051d58948951786/AKASHINGA-d3-ICON-EXPLORE-05.png" data-mid="227409911" border="0" src="https://freight.cargo.site/w/1000/i/27b3f6fe8620318cc92fc6e0dacab5d0404f0b5ce1ede79bf051d58948951786/AKASHINGA-d3-ICON-EXPLORE-05.png" /> <img width="4949" height="3175" width_o="4949" height_o="3175" data-src="https://freight.cargo.site/t/original/i/3b8511c075f66baa94f18a82de8ad1884101843871c38a93e11513fbf4463168/Akashinga_Dir01_Assets-01.png" data-mid="227565820" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3b8511c075f66baa94f18a82de8ad1884101843871c38a93e11513fbf4463168/Akashinga_Dir01_Assets-01.png" /> <img width="4932" height="3161" width_o="4932" height_o="3161" data-src="https://freight.cargo.site/t/original/i/b1cfb85ee87610e2175b042c12045e5d856b1b5cdb429a4fef4bde84295e8103/Akashinga_Dir01_Assets-07.png" data-mid="227577037" border="0" src="https://freight.cargo.site/w/1000/i/b1cfb85ee87610e2175b042c12045e5d856b1b5cdb429a4fef4bde84295e8103/Akashinga_Dir01_Assets-07.png" /> <img width="3301" height="2551" width_o="3301" height_o="2551" data-src="https://freight.cargo.site/t/original/i/d6c6fd89f8e41801cdfb13f75840cb31c18131dacaea44bf3acd1c37a6f7da7e/AKASHINGA-d3-ICON-EXPLORE-04.png" data-mid="227530430" border="0" src="https://freight.cargo.site/w/1000/i/d6c6fd89f8e41801cdfb13f75840cb31c18131dacaea44bf3acd1c37a6f7da7e/AKASHINGA-d3-ICON-EXPLORE-04.png" /><img width="3463" height="11932" width_o="3463" height_o="11932" data-src="https://freight.cargo.site/t/original/i/69eba561b8aee11f8c16112ca65cbb5701cc937cb9b8cab95612fea307413b07/Akashinga_Dir1_WebLayout-15.png" data-mid="228073908" border="0" 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data-src="https://freight.cargo.site/t/original/i/20b2d36322c07684958533387ed7e05f5ec0621962c4d651f7ab4da1e994601d/Aka-Social-12.png" data-mid="227574804" border="0" src="https://freight.cargo.site/w/1000/i/20b2d36322c07684958533387ed7e05f5ec0621962c4d651f7ab4da1e994601d/Aka-Social-12.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8666b3806585dd48e325f0eb9b4fbd7ef242c0b7f661998f6589b2b4407c35c7/Aka-Social-07.png" data-mid="227574799" border="0" src="https://freight.cargo.site/w/1000/i/8666b3806585dd48e325f0eb9b4fbd7ef242c0b7f661998f6589b2b4407c35c7/Aka-Social-07.png" /><img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6902be97293a284ea965148ffbf37bf0e36d0f319bc7ac5c0cf7ea9df5575779/Aka-Social-10.png" data-mid="227574802" border="0" 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data-src="https://freight.cargo.site/t/original/i/ddce8cf264d75409be0d15c45902f51c24e5d0b329f50056c7baa5b76cb25863/Aka-Social-11.png" data-mid="227574803" border="0" src="https://freight.cargo.site/w/1000/i/ddce8cf264d75409be0d15c45902f51c24e5d0b329f50056c7baa5b76cb25863/Aka-Social-11.png" /><img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bee82411107cb55971169b6da77514f1b783c1dcbfa83aeb7e837dc8ccf2834c/Aka-Social-14.png" data-mid="227574806" border="0" src="https://freight.cargo.site/w/1000/i/bee82411107cb55971169b6da77514f1b783c1dcbfa83aeb7e837dc8ccf2834c/Aka-Social-14.png" /> <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/882cf7e059a647938d3c1ca192b209ce9c26fbcbd8c3105266bd95cbb99bc94c/Akashinga_Dir01_Assets.png" data-mid="227565667" border="0" src="https://freight.cargo.site/w/1000/i/882cf7e059a647938d3c1ca192b209ce9c26fbcbd8c3105266bd95cbb99bc94c/Akashinga_Dir01_Assets.png" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fd0cfe428136f9e52a7213526a5d2f150cb27f092cff5cc98deec84f790eacf5/Akashinga_Dir01_Assets-05.png" data-mid="227534893" border="0" src="https://freight.cargo.site/w/1000/i/fd0cfe428136f9e52a7213526a5d2f150cb27f092cff5cc98deec84f790eacf5/Akashinga_Dir01_Assets-05.png" /><img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/094912216e1a0e3d40d113db7a40bdb5c006c42646ea6c46c512274d0574b895/Aka-Social-02.png" data-mid="227574794" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/094912216e1a0e3d40d113db7a40bdb5c006c42646ea6c46c512274d0574b895/Aka-Social-02.png" /> https://katelynloucas.com/Maps-Book Sun, 24 Apr 2022 07:22:36 +0000 Katelyn Loucas https://katelynloucas.com/Maps-Book I curated a collection of works from the MoMA digital gallery, all connected by the concept of maps. To reflect the art of cartography, I developed a comprehensive design system built around custom symbols resembling those found on map keys. This system weaves the visual language of maps throughout the book, making the book itself a map in both structure and design. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f39bce94b82bf1da58e4c65598d45e02a4c2df2e1350c5b61f27eb09d5b21276/MAPS-BOOK-COVER.jpg" data-mid="140498433" border="0" src="https://freight.cargo.site/w/1000/i/f39bce94b82bf1da58e4c65598d45e02a4c2df2e1350c5b61f27eb09d5b21276/MAPS-BOOK-COVER.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3c5833aad43892d3be7970d58bf045716cd1a2505751d600c458cb21785e3b17/MAPS-BOOK--4.jpg" data-mid="140498532" border="0" src="https://freight.cargo.site/w/1000/i/3c5833aad43892d3be7970d58bf045716cd1a2505751d600c458cb21785e3b17/MAPS-BOOK--4.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/81dfee2c811d8d1d0d69b6a8470b704bd83b679f146293a820f62caf6db368e0/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-10-copy-4.png" data-mid="140498538" border="0" src="https://freight.cargo.site/w/1000/i/81dfee2c811d8d1d0d69b6a8470b704bd83b679f146293a820f62caf6db368e0/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-10-copy-4.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6b8360d9cd409ceb7e61415f63e0fa045ce7b8c6d05d9e84805ce8c7ee827be8/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-10-copy-7.png" data-mid="140498543" border="0" src="https://freight.cargo.site/w/1000/i/6b8360d9cd409ceb7e61415f63e0fa045ce7b8c6d05d9e84805ce8c7ee827be8/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-10-copy-7.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/49f6be39b27c8e520449c904618d80942d9b96771da7304df337032891cbda75/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-10-copy-5.png" data-mid="140498539" border="0" src="https://freight.cargo.site/w/1000/i/49f6be39b27c8e520449c904618d80942d9b96771da7304df337032891cbda75/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-10-copy-5.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fd671fe41c0e0a525b99f8f7540aac9a8e885aefc70a0ae374d3a4fd49928c65/MAPS-BOOK--3.jpg" data-mid="140498530" border="0" src="https://freight.cargo.site/w/1000/i/fd671fe41c0e0a525b99f8f7540aac9a8e885aefc70a0ae374d3a4fd49928c65/MAPS-BOOK--3.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/983a8f374294f46af2a11f950a0dc125da078bd1ea1b133ee6913f55e0688058/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-10-copy-6.png" data-mid="140498544" border="0" src="https://freight.cargo.site/w/1000/i/983a8f374294f46af2a11f950a0dc125da078bd1ea1b133ee6913f55e0688058/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-10-copy-6.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/812d2aef2bab84fcc6a94bf5f37ae773753d5c174d790c251830995c06dd7a70/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-6-copy-8.png" data-mid="140498571" border="0" src="https://freight.cargo.site/w/1000/i/812d2aef2bab84fcc6a94bf5f37ae773753d5c174d790c251830995c06dd7a70/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-6-copy-8.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9f6342a965ffd4232fdbfc7473a2f73e80ded5227f67b1e647b8b05ffb2ee6b5/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-6-copy-3.png" data-mid="140498553" border="0" src="https://freight.cargo.site/w/1000/i/9f6342a965ffd4232fdbfc7473a2f73e80ded5227f67b1e647b8b05ffb2ee6b5/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-6-copy-3.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d53e70c62482e1ecb3e5ccd2429f6708b836cbb9a9654815b9a13911a4ed53ba/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-6-copy-10.png" data-mid="140498668" border="0" src="https://freight.cargo.site/w/1000/i/d53e70c62482e1ecb3e5ccd2429f6708b836cbb9a9654815b9a13911a4ed53ba/minimal-mockup-of-an-open-square-book-placed-on-a-colored-surface-1547-el-6-copy-10.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ae055de4ec68df70ad657fd9baa91b20e7a0db7f5d086ccb1a8ecc375505e937/MAPS-BOOK--6.jpg" data-mid="140693272" border="0" src="https://freight.cargo.site/w/1000/i/ae055de4ec68df70ad657fd9baa91b20e7a0db7f5d086ccb1a8ecc375505e937/MAPS-BOOK--6.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/80445c804f504de47fdf9d8f08cd2c1036fa40a1886200dab783da62cfc9cbb2/mockup-of-a-squared-hardcover-book-1564-el-5.png" data-mid="140498550" border="0" src="https://freight.cargo.site/w/1000/i/80445c804f504de47fdf9d8f08cd2c1036fa40a1886200dab783da62cfc9cbb2/mockup-of-a-squared-hardcover-book-1564-el-5.png" /> https://katelynloucas.com/Backwards-Timepiece Sun, 24 Apr 2022 08:29:39 +0000 Katelyn Loucas https://katelynloucas.com/Backwards-Timepiece Challenging traditional notions of timekeeping, I designed a clock which subtly defies time by functioning inversely. Instead of following the typical clockwise motion, the clock's hands move counterclockwise, creating an unexpected experience of time passing. The numbers on the face are flipped horizontally, further reinforcing the idea of a reversal. My design aims to create a sense of disorientation, inviting viewers to reconsider their usual relationship with time. <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/6ec2f3a553abe79c5aaba6f54e24f79d93b41bce9df0e34baebc1762399ce833/CLOCK--1.jpg" data-mid="140499806" border="0" src="https://freight.cargo.site/w/1000/i/6ec2f3a553abe79c5aaba6f54e24f79d93b41bce9df0e34baebc1762399ce833/CLOCK--1.jpg" /> https://katelynloucas.com/ICON-Magazine Sun, 24 Apr 2022 08:39:09 +0000 Katelyn Loucas https://katelynloucas.com/ICON-Magazine ICON is a creative arts and design editorial magazine I designed from cover to cover. I wanted to create a magazine for designers and creatives interested in a variety of different topics among the arts including the history of ideas, design thinking, emerging artists, art technology, OG visionaries, and new art scenes. ICON intends to celebrate these different creative categories and feature iconic artists in every issue. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b8814ed1f5b259e294cb5890de12fd88fcc245b9ea21738495e6cdaaae21c960/ICON-MAG--1.jpg" data-mid="140500997" border="0" src="https://freight.cargo.site/w/1000/i/b8814ed1f5b259e294cb5890de12fd88fcc245b9ea21738495e6cdaaae21c960/ICON-MAG--1.jpg" /><img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f7f4bfc3ae8999c61d611af7a0db05bb1b58652ea95e3c5f231826014a02e327/ICON-MAG--2.jpg" data-mid="140501000" border="0" src="https://freight.cargo.site/w/1000/i/f7f4bfc3ae8999c61d611af7a0db05bb1b58652ea95e3c5f231826014a02e327/ICON-MAG--2.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d965bd70be6dad49801b376c0aaa98d604b2c28f4a126bc05c78dc8eab1df107/PSD-005.png" data-mid="140521568" border="0" src="https://freight.cargo.site/w/1000/i/d965bd70be6dad49801b376c0aaa98d604b2c28f4a126bc05c78dc8eab1df107/PSD-005.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/be10ee17262e91db66bc2486f465dab330158bcef532a1d5b0f7a993e6fdef33/PSD-006.png" data-mid="140521570" border="0" src="https://freight.cargo.site/w/1000/i/be10ee17262e91db66bc2486f465dab330158bcef532a1d5b0f7a993e6fdef33/PSD-006.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c5b76fd085ffc91a8cccfff71b103081d7428bd694a58205e8a3aa1a52982ce3/PSD-00.png" data-mid="140521637" border="0" src="https://freight.cargo.site/w/1000/i/c5b76fd085ffc91a8cccfff71b103081d7428bd694a58205e8a3aa1a52982ce3/PSD-00.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/340ca2bcb2158b8230ee8d6817b0382f003163e203c29a2e7059af19fc1e5973/PSD-008.png" data-mid="140521639" border="0" src="https://freight.cargo.site/w/1000/i/340ca2bcb2158b8230ee8d6817b0382f003163e203c29a2e7059af19fc1e5973/PSD-008.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/81694e7a7ce4a6607e2d309bb178db5443dc32a4fdae05aac6b60ca076126647/PSD-016.png" data-mid="140521650" border="0" src="https://freight.cargo.site/w/1000/i/81694e7a7ce4a6607e2d309bb178db5443dc32a4fdae05aac6b60ca076126647/PSD-016.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f2b425be63760514171545efb6ea15750e0d1d5e821df35f02119d2c11b3f81f/PSD-017.png" data-mid="140521681" border="0" src="https://freight.cargo.site/w/1000/i/f2b425be63760514171545efb6ea15750e0d1d5e821df35f02119d2c11b3f81f/PSD-017.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2e5768c333b97377c5d84141ee92e49bd2cdd0a5a0dbabe93b95f40edd354123/PSD-018.png" data-mid="140521678" border="0" src="https://freight.cargo.site/w/1000/i/2e5768c333b97377c5d84141ee92e49bd2cdd0a5a0dbabe93b95f40edd354123/PSD-018.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/861971da9e248f1c40ff648edf63d3f057cd5d70a5d0cbffd03f5e63495c3279/PSD20.png" data-mid="140521679" border="0" src="https://freight.cargo.site/w/1000/i/861971da9e248f1c40ff648edf63d3f057cd5d70a5d0cbffd03f5e63495c3279/PSD20.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8c1b7ab31364820b370ddf38080e256a778f937976099e4de4c96030b7e4f2a4/PSD-21.png" data-mid="140521671" border="0" src="https://freight.cargo.site/w/1000/i/8c1b7ab31364820b370ddf38080e256a778f937976099e4de4c96030b7e4f2a4/PSD-21.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8d76ae783092a1bd918075e46a1660e9be028426222c73913d2cc624c52f613b/ICON-MAG--5.jpg" data-mid="140501005" border="0" src="https://freight.cargo.site/w/1000/i/8d76ae783092a1bd918075e46a1660e9be028426222c73913d2cc624c52f613b/ICON-MAG--5.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fe434a56e99528535223568c8f3b58e5f1e6c65a67c88ebbf33cc19940d7929d/PSD-011.png" data-mid="140521830" border="0" src="https://freight.cargo.site/w/1000/i/fe434a56e99528535223568c8f3b58e5f1e6c65a67c88ebbf33cc19940d7929d/PSD-011.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/59702498e41f9e037c79e2ec740df32fd86d71a56f9f26c991793e777d50f82f/PSD-014.png" data-mid="140521882" border="0" src="https://freight.cargo.site/w/1000/i/59702498e41f9e037c79e2ec740df32fd86d71a56f9f26c991793e777d50f82f/PSD-014.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4e7821f69af4f166f6b68fe665b0bc73bbba044c5714e79533997176f150c392/PSD-010.png" data-mid="140521820" border="0" src="https://freight.cargo.site/w/1000/i/4e7821f69af4f166f6b68fe665b0bc73bbba044c5714e79533997176f150c392/PSD-010.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6428ec945d8bd09c86e3926340e8e060de10fea82a79c968437d1824cca60e66/PSD-012.png" data-mid="140521835" border="0" src="https://freight.cargo.site/w/1000/i/6428ec945d8bd09c86e3926340e8e060de10fea82a79c968437d1824cca60e66/PSD-012.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0afb41f2576c07a4accbe2735da2d1ae420482ea928e40232b04f4a31f021b39/PSD-013.png" data-mid="140521840" border="0" src="https://freight.cargo.site/w/1000/i/0afb41f2576c07a4accbe2735da2d1ae420482ea928e40232b04f4a31f021b39/PSD-013.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/52462b71bd50843157b81594e224f236e681383fbdd96cf243ef5ff2e317efc9/PSD-015.png" data-mid="140521884" border="0" src="https://freight.cargo.site/w/1000/i/52462b71bd50843157b81594e224f236e681383fbdd96cf243ef5ff2e317efc9/PSD-015.png" /> https://katelynloucas.com/Trilogy-Redesign Sun, 24 Apr 2022 07:22:38 +0000 Katelyn Loucas https://katelynloucas.com/Trilogy-Redesign Using broken shards of glass from mirrors, beer bottles, and ceramic mugs, I created a series of book covers for Jeanette Walls’ three most beloved works. The Silver Star, The Glass Castle, and Half Broke Horses explore the true dysfunction of familial relations, adversity, love and pain. Each cover captures the raw tension between beauty and chaos at the heart of its story using tainted symbols of hope as reflection. <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/947872c403d09a061b239f6d9777b4ee21896d7c26bb36c22018fad524c6bbb8/TRILOGY--1.jpg" data-mid="140499638" border="0" src="https://freight.cargo.site/w/1000/i/947872c403d09a061b239f6d9777b4ee21896d7c26bb36c22018fad524c6bbb8/TRILOGY--1.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c4615abe3c0feccb691446b1c080b4ed327f3cdf7eb0d795c6af2f563d7ef788/TRILOGY--2.jpg" data-mid="140499639" border="0" src="https://freight.cargo.site/w/1000/i/c4615abe3c0feccb691446b1c080b4ed327f3cdf7eb0d795c6af2f563d7ef788/TRILOGY--2.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fbeb714be9b2a20053341b0825fe74043cba0c33b38cd90178695e554adf4809/TRILOGY--3.jpg" data-mid="140499641" border="0" src="https://freight.cargo.site/w/1000/i/fbeb714be9b2a20053341b0825fe74043cba0c33b38cd90178695e554adf4809/TRILOGY--3.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/306ef987a5cb241a1631117e70b0b08e87de453663a60e5b7cf1495f9de24132/TRILOGY--4.jpg" data-mid="140499642" border="0" src="https://freight.cargo.site/w/1000/i/306ef987a5cb241a1631117e70b0b08e87de453663a60e5b7cf1495f9de24132/TRILOGY--4.jpg" /> https://katelynloucas.com/All-of-Time Sun, 24 Apr 2022 08:42:11 +0000 Katelyn Loucas https://katelynloucas.com/All-of-Time This project is a series of short animations and stills reflecting on the passage of time. When asked to visualize all of time, I had many ideas of time, but struggled with how to truly capture it. Time is constantly moving, and “all of time" is suggestive of a beginning and an end. We identify different moments of time as past, present and future. What is different between measuring time and telling it? What is the timeline? How does it move? Concept maps below show my interpretations. The first animation visualizes all of time to and from right now, while the second animation visualizes how time is experienced as a whole.&nbsp; Katelyn Loucas &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; All of Time <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/38dfb85dae163f534b13b43c949d8636edff893e4c9ad9e4cd46e1677da0a3c4/CONCEPT-MAP.png" data-mid="140501441" border="0" src="https://freight.cargo.site/w/1000/i/38dfb85dae163f534b13b43c949d8636edff893e4c9ad9e4cd46e1677da0a3c4/CONCEPT-MAP.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/331d5175e5ab3e46b6d3954f58726d4fef3aaf9bcf66acdb53df589bc635c283/ANIMATION-STILLS.png" data-mid="140501336" border="0" src="https://freight.cargo.site/w/1000/i/331d5175e5ab3e46b6d3954f58726d4fef3aaf9bcf66acdb53df589bc635c283/ANIMATION-STILLS.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/4dc909e93f171e46981ccb62ca639c1ef33852b89955c558fc0e7fb569e05734/ANIMATION-STILLS3.png" data-mid="140501338" border="0" src="https://freight.cargo.site/w/1000/i/4dc909e93f171e46981ccb62ca639c1ef33852b89955c558fc0e7fb569e05734/ANIMATION-STILLS3.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/38ef17b2c3c852604cd529c7e3b63b0ad87d71e51125e1b4c789d0946846fbda/ANIMATION-STILLS2.png" data-mid="140501337" border="0" src="https://freight.cargo.site/w/1000/i/38ef17b2c3c852604cd529c7e3b63b0ad87d71e51125e1b4c789d0946846fbda/ANIMATION-STILLS2.png" />